What Parity Is (and Why It Matters)
Parity means your publicly available rates and totals are consistent across channels. When a reseller undercuts you, you lose sort position, trust, and net revenue—even if occupancy looks fine.
Run a 10-Minute Parity Audit
- Open an incognito window; search your property and 2–3 future dates.
- Check 3–4 channels (incl. metasearch). Compare final totals, not just base rate.
- Screenshot any undercuts: channel, date, room/unit, total price.
- Repeat for mobile (some leakage is mobile-only).
Fixes That Work
- Tighten wholesalers: restrict redistributors; remove if chronic leakage persists.
- Align fees/taxes: mismatched cleaning or resort fees look like undercutting to guests.
- Use fences: if discounting, fence to LOS/mobile/geo—avoid open public cuts.
- Close gaps fast: match publicly for the affected dates, then pursue the source.
Ongoing Monitoring
- Weekly spot checks (desktop + mobile) for the next 6–8 weeks.
- Event periods: daily parity glance 14–30 days out.
- Keep a simple log with screenshots and actions taken; patterns reveal the real culprit.
Quick Checklist
- ✅ Totals aligned across top channels.
- ✅ Fenced promos instead of public discounting.
- ✅ Wholesaler terms reviewed; redistributor leakage addressed.
- ✅ Weekly parity audit scheduled.