Why Titles Matter

On OTAs, the title influences both relevance (how often you appear) and click-through (whether guests open your page). A strong title communicates value in under two seconds.

The 3-Part Formula

Hook + Type + Location Cue

• Hook: what’s special (Balcony • River View • Free Parking • Fast Wi-Fi).
• Type: Studio, 1-BR Apartment, Boutique Double, Family Room.
• Location Cue: 2-min Metro • Old Town • Near Arena • City Center.

Examples:

• “Sunny Balcony Studio • 2-min Metro • Fast Wi-Fi”
• “Boutique Double • Old Town • Walk to Museums”
• “Family 2-BR w/ Parking • 5-min Beach • Workspace”

Length & Style Guidelines

• Aim for ~45–60 characters; readable on mobile.
• No shouty ALL CAPS; use separators “•” or “|”.
• Use clear tokens guests scan for: Balcony, Parking, AC, Workspace, Metro, Old Town, Beach, River View.
• One unique title per room/unit—avoid copy-paste duplicates.

Tailor by Market

• Business city: “Quiet Workspace • Fast Wi-Fi • Near Convention Center”.
• Leisure/Beach: “Sea View • Balcony • 5-min Beach • Parking”.
• Historic core: “Old Town • Charming Studio • Walk Everywhere”.

Low-Tech A/B Rotation (2 weeks)

1. Create two variants (A and B) using the formula.
2. Run version A for 7–14 days; note impressions, clicks, conversion.
3. Switch to version B for the same period; compare CTR and conversion.
4. Keep the winner; iterate one element at a time (e.g., swap Hook, keep Type+Location).

Quick Do/Don’t

• ✅ Lead with the strongest Hook; keep fluff out.
• ✅ Include one transport or landmark cue guests instantly understand.
• ❌ No emojis or long adjective strings; they reduce scannability.

See Pricing Models